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Business intelligence

Logica's business intelligence solutions deliver measurable value and help businesses steer themselves towards long-term goals.

We help businesses to:

• Discover how each customer engaged, what they experienced each time they touched your business
• Measure how well your services drive loyalty in comparison to your competitors, track changes over time
• Model the outcome of initiatives to reduce operating costs and increase profitability
• Integrate management reporting to align the business after mergers and acquisitions.

Acquiring a detailed knowledge of your business allows us to accurately collate data and model/simulate the cause and effect relations that govern business operation. In this way we can help you to focus on measuring and managing the things that really matter.

eAnalytics 
eAnalytics is a radically innovative product that helps Telecommunications Operators, ISPs and Media businesses accelerate the growth of revenues from mobile and internet data services.  For the first time ever a product has been developed specifically to analyse detailed 1-2-1 customer behaviour, from millions of customers viewing millions of content items across millions of sites (on-portal and off-portal) each day. eAnalytics delivers actionable insights from its 1-2-1 customer behaviour tracking, through its reporting, analysis, initiative planning and ROI measuring facilities.

Actionable insights include:

• Identify popular content categories/subjects,sites, pages and content items that customers visit using the Operator's device, measuring the reach and retention achieved by the Operator's on-portal content in comparison with similar off-portal (www) content;
• Identify which customers are at risk of churn, deliver a target customer list plus control group to a campaign management tool;
• Identify which customers would find new content most compelling, deliver a target customer list plus control group to a campaign management tool to promote new content;
• Measure the ROI achieved by each campaign;
• Identify why customers drop out of activities such as music download or subscription to premium rate services.

"The complexity that underpins such analysis is almost beyond comprehension, and is a level of sophistication above products that deliver simple Web traffic analysis and the like. Suffice to say, the telco sector has rarely had access to this level of intelligence and actionable information before." Business Intelligence Technology Audit, Butler Group

Contact our Business Intelligence team or contact our Business Intelligence team for Telco & Media, and discover how it can improve your bottom line.