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Customer relationship management (CRM)

Logica helps automotive organisations, national sales companies and dealer networks establish their CRM processes, including the design and development of front end applications through to data integration, data warehousing for campaign management and a pan-regional CRM toolkit.

Logica‘s automotive consultancy covers 3 key areas that are managed by both the national sales companies and their dealer networks:

• the manufacturers’ websites
• the manufacturers’ contact centres
• the processes by which leads are generated from marketing activity

The automotive consulting practice can add value by reviewing and optimising key  parts of the sales process providing research driven insight and guidance, and by applying benchmarks and key performance indicators relative to competitors or the industry.

Additional areas of opportunity exist with the development of key reporting tools designed to measure the effectiveness of the overall lead management process and its ability to deliver sales.

The Logica automotive consultancy practice can offer a refreshing solution for CRM needs.

To learn more about our services and solutions, please contact us via email.