Demo: Interaction for consumers: the targeted social networking solution

Service providers are faced with tough challenges: they must embrace Web 2.0 and enable a social trend in a highly-competitive market, whilst delivering upon their convergence and communication strategies, increasing revenues, developing new revenue streams, and increasing customer loyalty. At the same time, they must reduce churn and contain costs.

Interaction Consumer is Logica’s white label, fully customisable, integrated mobile and web based social networking service. It can be deployed to targeted segments such as music lovers, gamers, Formula 1 fans – indeed any group of like-minded individuals. The solution features innovative, profile-based, highly targeted advertising, promotions and content to differentiate and increase revenues. End-users will now have the unique opportunity to discover, create, share content and chat with like-minded individuals anytime, anywhere.