Logica introduces the business opportunities for you to leverage the power of “Big Data”.
Across sectors and regions, several cross-cutting trends have fuelled growth in data generation and will continue to propel the rapidly expanding pools of data. These trends include growth in traditional transactional databases, continued expansion of multimedia content, increasing popularity of social media, and proliferation of applications of sensors in the Internet of Things.
The number of devices capable of automatically gathering and storing digital data is increasing fast: our mobile phones, home appliances, digital televisions, cars, industrial process monitoring systems, email clients, web browsers, social media applications, traffic and security cameras, and numerous other sources of digital information produce vast masses of data all the time.
Global trend setters like Google, Yahoo, Netflix, Amazon and Autonomy have already shown that it is possible to transform data to economic value by producing novel, immensely popular and profitable services based on intelligent analysis of massive data sets.
As big data and its levers become an increasingly valuable asset, their intelligent exploitation will be critical for enterprises to compete effectively. We already see organizations that understand and embrace the use of big data pulling ahead of their peers in tangible corporate performance measures. The use of big data will become a key basis of competition across sectors, so it is imperative that organizational leaders begin to incorporate big data into their business plans.
Digital data is now everywhere—in every sector, in every economy, in every organization and user of digital technology. While this topic might once have concerned only a few data geeks, big data is now relevant for leaders across every sector, and consumers of products and services stand to benefit from its application.