The Future of Retail
Logica’s Interactive Retail Demo tells the story of Amy, who is looking to purchase a new sofa. The demo shows Amy walking through an enhanced and engaging customer experience benefiting from mobile and data driven technologies. The result is a very happy, loyal customer, The retailer is able to provide a tailored shopping experience in real-time across all the channels and ultimately generate more contribution from Amy as she is drawn towards the other products and services that are very relevant to her. This is all made possible using Logica’s, and our partners, unique expertise in delivering Applied Customer Insight (ACI).
Logica has partnered Ogilvy, Adobe and Jive, who are internationally recognised leaders in customer management, to deliver an end to end solution that allows clients, to align all their business functions around delighting their customers. The outcome is increased customer loyalty, contribution, acquisition and retention.
Play the demo and follow Amy on her retail journey.
Further Information
