Predictive Analytics
If you were running a local delicatessen, you’d probably know who most of your regular, high-value customers are. You’d know their likes and dislikes, and stock their favourite products; even suggest additional products, based on what you know they like. But how can you match that level of intimacy when you have millions of customers, thousands of employees serving them and hundreds of products - each with multiple transactions and wanting them at different times of the day, maybe even in different parts of the world?
Predictive Analytics makes use of a wide variety of statistical and mathematical techniques that search data, identify interesting patterns and then make accurate predictions. The important thing to note is that our variety of models can plug onto data and form predictions of likely future events.
Organisations can use this intelligence to then accurately target customers with tailored offers, products or services. Providing customers with a unique and relevant experience encourages brand loyalty, differentiation and above all competitive advantage.Our Predictive Analytics platform forms the decision engine that generates customer insights and enables customer intimacy.
At Logica, we believe having a deeper insight into customer expectations and future behaviours is the key to successful marketing campaigns. Our innovative models and techniques can enable businesses to understand the key factors that drive customer value and loyalty, and attract more customers.
Our vision is to see all organisations place the consumer at the heart of their decision making. Our Predictive Analytics solutions provide the mechanism that enable companies to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk and outstanding customer-centric experiences.
Key features of Predictive Analytics
- Proven data mining methodology
- Open, standards-based architecture
- High performance and scalability
- Real-time decision optimisation capability
- Easy integration with operational systems
- Low total cost of ownership (TCO)
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