Smart Travel and Smart Revenues
Change brings opportunities – and nowhere more so than in the complex world of transport. Operators and authorities alike are looking for better, faster, cheaper ways of providing linked services to customers – whether at local, national or regional level. In some countries, such as Finland, intelligent, or smart, transport services are showing the way forward to a truly integrated transportation system that meets customer needs. Customers, as ever, are at the heart of future success. Those operators who understand what their customers need and can offer, as examples, easy ticketing, seamless transfer between modes of transport and services that run on time at the right price, will emerge the winners.
